Search Engine Optimisation
Digital marketing is incomplete without Search Engine Optimisation (SEO) fully applied and utilized to meet all our target audience in the market searching for product or services to solve their pain point. It also helps actualise Return on investment on product and services advertisement and marketing. Let us understand what SEO is in brief details. What is SEO? Who is SEO specialist? What can SEO be use for? What impact does it has in digital marketing?
What is SEO?
It Stands for Search Engine Optimisation. It is the process of making a website's content and structure as good as possible in order to increase its visibility and ranking in search engine results pages (SERPs). The purpose of Search Engine Optimization is to improve the quantity and quality of organic (non-paid) traffic to a website. Thereby making a website more discoverable and attractive to search engine users. The discovering of a website requires Simple but Strong Keyword.
A simple but strong keyword for SEO means keyword "most likely word" that potential customers or target audience will use to research for solution to solve their problem. On-page optimization is another technique that should be used alongside a website keyword for full discovery on search engine. In addition, a technical SEO should have link for search engine users to click on that will take them to the precise page of the website offering solution to their pain point. A good SEO should optimize content on a website for discovery on search engine. Ultimately, the goal of SEO is to increase the relevance and authority of a website in the eyes of search engines, which can lead to higher rankings and increased visibility in SERPs. By ranking higher in search results, businesses can attract more organic traffic and potential customers to their website.
What can Search Engine Optimisation be used for?
Organic traffic refers to the traffic that comes to a website through organic or unpaid search engine results from a technical built search engine optimisation; as opposed to traffic that comes through paid advertisements or other forms of promotion. When a user types a query into a search engine, the search engine displays a list of results based on its algorithm (A list of solutions for solving a problem), which ranks pages according to their relevance and authority. The higher a page ranks in the search results, the more likely it is to receive organic traffic from users who click on the link and visit the website.
Organic traffic is valuable to businesses and website owners because it represents free, high-quality traffic that is driven by user intent and interest. By optimizing their websites for search engines and creating high-quality content that appeals to their target audience. Therefore, businesses can attract more organic traffic and potentially convert those visitors into customers. Moreover, organic traffic can also provide insights into user behavior and interests, which can inform marketer with future marketing and content strategies to gain majority of potential customers.
Potential customers refer to individuals or organizations who may have an interest in purchasing a product or service offered by a business. In marketing, potential customers are often referred to as leads, and the process of converting leads into paying customers is called lead generation. Businesses can attract potential customers through various marketing channels, such as SEO, Social media marketing, Email marketing, advertising and so on. By creating targeted campaigns that appeal to their target audience and address their needs and pain points, businesses can generate interest and attract potential customers to their website or physical location. In this case, a professional search engine optimisation specialist is needed for an ambitious organisation to discover leads and gain lead generation.
